E-commerce - A new way to buy furniture and decorative items without leaving home
Postado por Karina Christofaro Belmar, em 19/02/2016
You access social networks like face book and instagram ? If so, you may have noticed as increased the number of advertisements in specialized online stores in furniture and decoration . And it is not for nothing. According to research in the segment from 2013 to 2014 the growth of the overall e- commerce in Brazil was 24% , and by the end of the second half of last year growth was 14% , a high number, considering the period of economic instability and policy which we live.
Photo realidadeaumentada.com.br site, application for smartphones that support the purchase in webshops
10 years ago, the Tok Stok was one of the only stores in Brazil to sell products of decoration and furniture over the Internet. Time passed, the consumer profile has changed. Today, among several stores branch out to Oppa, the Mobile, Westwing among many options.
Photo Page Initial Westwing shopping club
As an architect I can say that the ideal is to know a product before deciding on your purchase. For this, the best option is to see it in person. The number of people who are acquiring furniture and decoration products through the Internet, without knowing him personally is growing . Factors such as comfort in buying the go, quick access to wide variety of products, the ability to compare prices, coupled with the credibility gained by this market are the most important factors. It iss tempting. It is practical. And all this getting the products at home!
Example of a quick search of online stores in the decoration and furniture industry in Google.
In view of this new way to buy, some tips are important before clicking the "buy" button:
1 - Search for the opinion of other buyers on the store, the store is reputation is a good reference;
2 - In the product description carefully look at its size, the material that is done, the photos with details and the indication of use. The more information the store available on the product, the safer you will be that doing a good choice;
3 - Note the deadline, the form of delivery and this included the assembly. In case of not having assembly, evaluate whether you are able to ride alone;
4 - Find out how the site works, if the product comes with a defect, as is the exchange process and what the warranty covers.
And remember, in a virtual store will not be with the seller with experience to guide you. So to know if the product will combine with what you already have in your home, if it will fit in your environment and meet your needs see a specialist, architect or interior designer.
And good shopping! Be in physical stores at your notebook or smartphone!
Want to know more? Talk to me!
Karina Christofaro Belmar
Designer de Interiores e Paisagismo